Synergy Marketing Strategy and Research, Inc
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Synergy Marketing Strategy
and Research, Inc
Focus Group Facility &
Corporate Headquarters
3634 West Market Street
Suite 104
Fairlawn, Ohio 44333
Facility Information »
Phone: (216) 431-0008
Toll Free: (866) 544-4007
Fax: (216) 333-1180
Contact Us »

Welcome to Synergy, a leader in Marketing Strategy and Research

"An organization’s brand reputation is a sacred trust with its stakeholders. Our job is to help our clients to establish, maintain, and leverage that trust in a way that creates maximum value for their customers, employees, and shareholders."
- Dr. Rachel Y. Talton, CEO of Synergy Marketing Strategy and Research, Inc.

Do You Have Synergy?

By definition, "synergy" occurs when two or more agents act together to create an effect greater than what was expected of each on its own.

Synergy Marketing Strategy and Research, Inc, an award-winning Northeast Ohio strategic marketing firm, and DecisionPoint Marketing, a leading marketing research firm in Summit County, have developed such an effect by joining forces. Together known as Synergy, our experienced team works with your company to produce unprecedented results in Stakeholder Relationship Management (SRM). We are proud to be a market leader in the stakeholder approach to strategic management.

SRM is a strategic management process with all stakeholders at the core. Our firm helps create loyal and profitable relationships with all corporate stakeholders, including customers, employees, suppliers, strategic partners. and the community at large. Our market research targets areas that can positively impact your business. Our experts offer results-oriented advice on community relations, supplier relations, supplier diversity, training/development and much more. Synergy conducts employee surveys, focus groups, team-buiding sessions and other services to strengthen your business and your business relationships.

Synergy's new focus group facility in Fairlawn, Ohio, is a 3,600-square-foot, state-of-the-art space featuring elegant and comfortable furnishings for client viewing, wireless Internet, double-glass participant rooms and discussion rooms. Combine Synergy's SRM expertise with this top-notch facility, and you'll find all of the tools you need to ensure stakeholder satisfaction that will ultimately improve your bottom line.

At Synergy, we don't just tell others about the importance of being committed to stakeholders; we live out that belief everyday in our business relationships. Our employees and partners are part of the Synergy family. Our customers trust our commitment to the highest levels of service and quality in every project and every interaction. Our community recognizes Synergy's commitment because we give back through pro-bono work, volunteerism and investing a percentage of profits every year into local activities and organizations.

Are you ready for synergy? Learn about our talented team; hear what clients have to say about us; and discover what Synergy can do for you.


"Synergy played a key role in our brand packaging development by designing and executing a consumer research project, giving us insight into our design concept, competitive benchmarks and consumer wants and needs."

John Trenta
Product Manager
Akzo Nobel Decorative Paints, USA

Latest News

September 28, 2011
September 1st built on the success and attention of economic inclusion and collaboration for Northeast Ohio with the grand-opening of the Minority Business Development Agency (MBDA) and the second highly-anticipated Northeast Ohio Economic Inclusion Forum: Defining Solutions - Perspectives from the Nonprofit Sector.
July 25, 2011
Synergy congratulates all of the hospitals recognized by US News and World Report on the Best Hospitals list of 2011 - 12. We are particularly proud of the Cleveland Clinic and University Hospitals Case Medical Center - each of whom was nationally ranked in over 20 specialties!
March 28, 2011
Designed by Synergy and hosted by Cleveland State University on March 31, the Public Sector Economic Inclusion Forum will focus on engaging minority- and women-owned businesses.
February 23, 2011
Dr. Rachel Talton, CEO of Synergy Marketing Strategy and Research, Inc. was one of few entrepreneurs and leaders honored to participate in President Obama's “Winning the Future Forum on Small Business” held on February 22, 2011 at Cleveland State University.
October 27, 2010
Synergy conducts focus groups, surveys, mystery shopping, mock jury trials and various brand research projects across the U.S. If you are interested, in joining our national marketing research panel...
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