Trends and Insights
"The starting point of all significant change is mindset." - Tom Peters
Focus Group Facility
Focus Group Facility Rental
- Consumer Focus Groups (brand testing, product testing, conceptual modeling, consumer panels)
- Mock Jury Trials
- Political Focus Groups
- Business Focus Groups (employee groups, strategy sessions, brainstorming, appreciative inquiry)
- Community Focus Groups (nonprofits, government entities, university stakeholders)
National and Regional Recruiting Services
- Largest respondent database in Summit, Medina, Stark and Portage Counties
- Highest quality national recruiting services for consumer panels, mock jury trials, and business focus groups
Qualitative Research
At the end of the day, the rich stories and underlying meaning of why people make decisions has been the lynchpin of many great business innovations. Our staff are experts at guiding respondents and gently soliciting thoughts, feelings, emotions, and ultimately decision-drivers. More importantly, we are passionate about the research process – using Glaser and Strauss grounded theory analysis techniques to reach beyond the surface “themes” to true meaning. Please see our many qualitative research services:
- Professional marketing researchers with over 15 years in qualitative research design and implementation
- Expert focus group design and moderators
- Ethnographies
- One-on-one interviews
- Dyads
- Triads
- Small group
Quantitative Research
We just love to play with numbers… but only when they tell a strategic story. Whether your interest is customer satisfaction, employee loyalty, stakeholder management, competitive advantage, benchmarking, or new market entry, our staff appreciates a challenge. More importantly, we enjoy providing information that helps our clients make informed decisions. Please see our many quantitative services:
- Quantitative Methods
- Internet Surveys
- Telephone Surveys
- Intranet Surveys
- Analytics
- Advanced Analytics
- Cluster Analysis
- Key Driver Analysis
- Push/Pull Analytics
- Structural Equation Modeling (SEM)
- Observational Research
- Mystery Shopping
- Service audits
- Competitive insight
- Price audits
- Security audits
- Ethnographies
- Shop-a-longs
- Multicultural/Aspirational Research
- African American
- Hispanic
- Multiethnic research
- Affluent multicultural research
- Secondary Research
- Media Audits
- Literature Reviews
- Emerging Market Research
- Demographic Audits
- Secondary Research using Lexus-Nexus, Yanklovich, Hoover’s, and more…